WWE Food Sustainability

Design For Good

Inspired by the World Wildlife Funds effort in raising awareness of sustainable food consumption, this cup was created in an effort to spark a conversation. Good food should be produced, processed, bought, sold and eaten in ways that provide social benefits,contribute to thriving local economies that create good jobs and secure livelihoods, and enhance the health and variety of both plants and animals (and the welfare of farmed

and wild creatures), protect natural resources such as water and soil, and help to tackle climate change. The hashtag ‘#Feed the future’ encourages the viewer to be conscious of their waste production and practices in relation to food so that our planet and resources can sustain the ever growing population.