Treaty City Brewing Co.

Brand & Packaging

The brand identity for Treaty City Brewing Co. is rooted in the cultural significance of the boating and trade tradition of Limerick City. Inspired by the canal trade of the barge boat, this developed to include other boats that were used to transport goods and had a key role in the history of the area. Rustic hand drawn illustrations and custom type inspired by the

boating elements parallel the hand crafted nature and authenticity of the small batch brewery. The identity brings the tradition of the past to the present for Treaty City Brewing Company to carry on the legacy of local trade, using the storytelling of the illustrations. A white accent pops the illustrations, bringing a modern element to the labels.